IE Glasses is a small eyewear shop in the heart of Copenhagen. The owner behind the brand designs her own frames inspired by the 60’s and 70’s. Research, analyze and rebrand IE Glasses.
Made as part of the courses “Branding” and “Visual Identity in Dynamic Media” at the Danish School of Media and Journalism.
Anne Mortensen – photographer
Tina Gejl Hammer – photographer
Charlotte Revsbech – designer
Katrine Graf – designer
After analyzing IE Glasses it was clear to us that we wanted to put some more focus on her already existing personal approach, and we wanted it to shine through in the identity as well. So we started out changing the name to “Ida Elsebeth” which is the owners name. We also wanted her 60’s/70’s reference to shine through, so we chose some dark and dusty colors and found some timeless models and settings. Also we wanted to approach the target group more clearly, and show theirs and the brand’s shared values – design, culture and intelligence.